We analyzed our retail sales that have been going on for the last two years with the AgaKulche brand. Our goal is to analyze the preferences of our retail customers in the most accurate way and to be able to set out the right product sales policies.
As a result of our analysis, we saw that; While the 24-carat gold preference has passed the 22-carat preference and mini ingot sales are 78% from the total sales, the sales of the garment received a 22% share from the total turnover.
In mini ingot sales, the customer preference was for 1 gram with a high rate of 55%, while the amount of gold sold was the best-selling gold with 5 grams and 10 grams 42.
We know that; While the preferences made in 1 gram consist of purchases that are mostly for hedging purposes, the preferences of 5 and 10 grams are realized for investment purposes.
In general, it is possible to say very comfortably; All purchases over 1 gram are largely for investment purposes.
|
Gram 995 |
% Distribution by Order |
% Distribution by Gram |
|
0,5 |
12,37% |
1,80% |
|
1 |
55,39% |
16,15% |
|
2,5 |
8,57% |
6,24% |
|
5 |
13,05% |
19,02% |
|
10 |
7,80% |
22,73% |
|
20 |
1,74% |
10,17% |
|
50 |
0,81% |
11,83% |
|
100 |
0,26% |
7,52% |
|
1.000 |
0,02% |
4,54% |
|
Toplam |
100,00% |
100,00% |
While trailing the trappings of the trappings and coins in the garrafia group, the trappings are the most preferred product in this group with a quarter of gold 47.
Although the habit of buying for investment is still ongoing, purchases for hedging purposes are more bleached.
|
Products |
% Distribution by Order | % Distribution by Gram | % Distribution on Product Base |
|
Ziynet Quarter New |
23,63% |
15,16% |
47,20% |
|
Ziynet Quarter Old |
49,94% |
32,03% |
|
|
Ziynet Half New |
1,64% |
2,10% |
15,30% |
|
Ziynet Half Old |
10,28% |
13,19% |
|
|
Ziynet Tek Old |
3,58% |
9,18% |
27,43% |
|
Ziynet Tek New |
7,11% |
18,25% |
|
|
Ata New |
0,87% |
2,31% |
10,07% |
|
Ata Old |
2,94% |
7,77% |
|
|
Total |
100,00% |
100,00% |
