When it comes to fashion; Temporary innovation that enters community life with the need for decoration or change.
Excessive, widespread indulgence shown to something for a certain period of time.
In many products subject to consumption, it is possible to understand and bring to mind products that have clearly drawn limits that show consumption preferences.
For example, 70 years of music fashion, 60 ’ years of dress fashion, pants fashion, hair horsetail fashion, go to the basement on vacation gb. As you can see, the issues we can put into the concept of fashion are too many. The concentration and continuity of the consumer's preferences in a certain area, which are completely decisive here.
While the clothing industry can vary almost from year to year, it can take decades for other industries to change preferences with sharp lines.
I think the sector where the change in preferences is the slowest is the gold and jewelry sector. Because, although the producers in the jewelry industry include new models in their production portfolios every day; changing only models are happening. There is not much change in the decisive lines that outline the models.
If it is necessary to give some examples in this regard;
While the selection of wedding rings, which is the first start on the way to marriage, is a standard ritual, there has been no other product that shook the throne of the classical wedding ring, although there are thousands of newly released models. Classic wedding rings have always been in fashion for centuries…
The way of marriage, which started with the tektaş diamond, became much more common with the more accessible diamond. However, despite having many alternatives, the classic tektaş did not catch the diamond throne to anyone.
Although it is clear that buying bracelets for brides in preparation for marriage will not be used by many brides in the same way, it continues to be sold as a product that is not abandoned.
The dream of every bride girl is that the waterway diamond does not get a share of its sales, although it has been very rival in the set from years to day.
Of course, some models occasionally receive a very serious demand with serious advertising effect. However, their fashion is short. For example, the ‘‘Zerda Model ’’ 2004 –, which started in 2004, made serious sales to many companies between 2006.
Although it is clear that buying bracelets for brides in preparation for marriage will not be used by many brides in the same way, it continues to be sold as a product that is not abandoned.
The dream of every bride girl is that the waterway diamond does not get a share of its sales, although it has been very rival in the set from years to day.
Of course, some models occasionally receive a very serious demand with serious advertising effect. However, their fashion is short. For example, the ‘‘Zerda Model ’’ 2004 –, which started in 2004, made serious sales to many companies between 2006.
The Tria diamond models, which started at 06, were also in great demand for two years with the effect of the advertisement.
In recent years, baguette stone product models dominate sales with gold, diamond and silver alternatives for all companies. After a satisfaction point, it will surely leave its place to other innovative designs.
As a result, fashion is stable in the jewelry industry. It's not very variable. It is even more popular to use vintage and Retro jewelry.
With the concept of a new concept ‘’Old Model New Product’’, the highly acclaimed models of the ancients began to be reproduced. In this context, it was again intensely sold in diamond stone jewelry.
Even the Ottoman money, Reşat gold, received its own share from this stream and started to be reproduced.
Finally fashion: ‘’ It is not the imposition of the consumption sector, but to wear the suit, to suit what it wears. ’’
