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Highlights when buying wedding rings and bracelets

by Ali Canbaz
Highlights when buying wedding rings and bracelets

Our country is the product that is most sought after in jewelry products. Even if we go to an ordinary store, it is possible to see bracelet products in the other corner of the showcase. In addition to the purpose of use as a jewelry, the demand for an investment product increases the interest in bracelets.

Bracelet and wedding ring products also constitute the largest capital of a store. The main reason for this is that besides the high variety of models in these product groups, it also includes a measure for each model, and even dozens of products must be kept from a model.

Retail stores must have a stock of stock for all the models they have in these product groups. The price of each is self-suspect, as each different measure will cause a difference in the gram of the product. There is no standard price or average price. In fact, the situation is the same for all jewelry-style products containing gold.

Since Gram is a standard standard in grams of gold and yellowish investment products, a standard price policy can be driven in these products.

In retail stores where the customer and the seller are face to face, these features are not troublesome and resolved. However, there are some difficulties in products such as bracelets and wedding rings that do not have a gram standard, since e trade is not in contact with the customer and the bedels are in advance at the time of order.

The most common troubles in general are as follows;

While products are on sale at the marketplaces, they are offered with average grams. Such products are not ready, but are produced custom for order. Since it is difficult to meet the gram standard in products produced by manual labor, standard deviations are specified in minus and plus direction relative to the average gram.

It is also not possible to have a standard gram of these personalized products, as there is a size of the bracelet and the ring. These products are made according to average grams when making cost calculations. This situation, which is special for these products, is stated to the end consumer in the product descriptions. It must be clearly stated in which frequencies the average weight of the order placed will be in.

While the cost of deviations in the plus direction cannot be taken from customers, the company can afford to hurt. As long as the deviations in the minus direction are in the frequency range, the seller has fulfilled his duty.

The fact that the last consumers are more conscious about the difficulty of selling e trade due to the special situation of the wedding rings and bracelet products will make things easier for both sides of the sale.

Of course they will buy on e trade,  

  • Easy access,
  • Brand, product and model variety,
  • Product benchmarking,
  • 24/7 access opportunity,
  • Ease of payment and alternatives,
  • Delivery to the door,
  • Ease of return and change,
  • More affordable products compared to stores,

They will continue to use many advantages such as procurement from all over the world.
Trust and loyalty between the seller and the consumer over time will make things easier

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